Nissan's CPO Program Adds Trust and Confidence to Car Shopping

Trust and confidence are everything when it comes to shopping for a car, truck, or SUV in today's economy.  Consumers must be able to trust the dealer, the salesperson, and the brand that they are shopping.  They must also have confidence that the product they're considering holds value, both financially and intrinsically to their needs.  Obviously, someone looking to haul their five person family  won't be considering a Corvette.

But what about beyond the hood?  What about what lies underneath?  The meat and potatoes of the car, so to speak.  Every manufacturer makes a good product, and every one makes some lemons from time to time.  What sets them apart is how they stand behind their product, and how they market it as well.  A warranty isn't any good to anyone if it's not honored by the manufacturer, and it's worthless to the consumer if they don't understand it.  As the great Tom Callahan from Tommy Boy once said, "I can take a dump in a box and mark it guaranteed."  To me, this is where Nissan sets themselves apart from the rest of the companies that swap iron for a living.

Nissan's CPO program, (Certified Pre-Owned for those who don't use acronyms, get with the times), not only give the consumer a bump up to 100,000 miles on their power-train warranty, it also breaks down for the customer what is covered, as well as gives them a better APR upon purchase and makes the vehicle eligible for even more warranty coverage that can be added in the F&I office before delivery of the vehicle is taken.  Everything is explained, covered, and detailed for the customer so they know exactly what they're getting with the vehicle when they take it home.  If you're shopping for a used Nissan, it's just a no-brainer to look at Nissan CPOs.  Sure, every other manufacturer out there offers the same program.  However, no one gives the customer the same amount of benefits that Nissan includes with their program.  Simply put, you're getting more meat for the money, better bang for the buck.

Nissan also markets their CPO program extremely well.  Not only do they give the consumer everything they should expect from a warranty, they also tell every prospective costumer about it.  Trust me, I spend a good chunk of time making sure the CPO gospel gets spread here at Legacy Nissan.  It's Nissan's way of talking the talk, and walking the walk.  From one car guy's opinion, albeit biased, I believe they're doing a great job.  And from our monthly sales, so do our customers.  I encourage anyone who's skeptical to come check us out in London, Kentucky, or give us a look at www.legacynissan.com.